Digital Marketing Associate (20,000-22,000)

Key Responsibilities

• Works with the digital marketing manager and reports to him/her to ensure all tasks are done according to laid down rules of abercrombiefitch-hollister.
• Understands purpose of the organization’s online presence and to harness such online presence to improve on profit making goals of the abercrombiefitch-hollister.
• Maintains digital channels, plan, create inspirational, informative and engaging content.
• Produce and create a program of digital content to be used across all abercrombiefitch-hollister’s digital channels, increasing engagement with our audiences and customers. (web pages, newsletters, social media posts).
• Develops creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
• Writes, reviews, edits and updates the content of abercrombiefitch-hollister’s website, social media pages, newsletters and other similar platforms.
• Create graphics and edit photos or assist the team’s graphic artists with the design of promotional materials.
• Create awareness and interest within our audiences and customers, driving traffic to engage with digital content.
• Monitor, analyze and report on the performance of digital channels/activities using tools like Facebook Meta Business, Google Analytics, AdWords, AdWords Keyword Tool, AdSense, Trends, Search Console, etc.
• Prioritize and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
• Participate in regular departmental and cross departmental progress meetings.
• Proofread the material to be published.
• Collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Work with the third-party digital marketing solutions team as authorized to support the role. (if applicable).
• Remain current with our policies and procedures.
• Attend events, meetings and functions as and when appropriate.
• To act responsibly with data held by abercrombiefitch-hollister that you may have access to as part of your role, adhering to the provided guidelines and policies and reporting any concerns.
• Undertake ad-hoc work compatible with the post holder’s status/experience as required.

Must Have Qualifications

• Proven experience with the following tools/platforms:
  1. E-Commerce Marketing: Lazada/ Shopee
  2. Google Analytics, Google Ads
  3. For SEO, SEM, Keyword Search
  4. For Keywords Email Marketing i.e. MailChimp, Send in Blue, etc.
  5. Google Suite (GSUITE)
• Impeccable grasp of the English language(Verbal/Written).
• Knowledge and understanding of social media algorithms.
• Must be very detail oriented and have the ability to multi-task.
• Able to analyze and evaluate effective digital campaigns.
• Knowledgeable in content writing.
• Basic graphic creation.